Why Realty ONE Group Is the Future of Real Estate

The real estate world is buzzing with headlines about mergers, acquisitions, and corporate buyouts. Compass’ recent purchase of the parent company behind Century 21, Coldwell Banker, Sotheby’s, and others is just the latest in a string of consolidations that leave many real estate professionals asking: Where do I fit into all of this?

At Realty ONE Group International, we believe the future of real estate doesn’t belong to the highest bidder. It belongs to the professionals who power this industry every single day. That’s why we’ve built a business model that is stable, scalable, and centered on empowering agents, not pleasing shareholders. While others are navigating corporate restructures and uncertain integrations, our focus remains clear: giving real estate professionals the tools, support, and freedom to build sustainable businesses and lasting legacies.

When Ownership Shifts, Agents Pay the Price

When ownership shifts, so do priorities. Agents are often caught in the middle of reorganizations, rebranding efforts, and boardroom decisions that rarely consider the realities of running a successful real estate business. The culture, the leadership, and even the value proposition agents signed on for can change overnight.

With the UNbrokerage, that simply won’t happen. We are proudly independent, privately owned, and not for sale. We don’t answer to Wall Street or shareholders. We answer to the more than 20,000 professionals in 450+ offices and nearly 30 countries across the globe who have chosen to align with a brand that puts them first.

A Realty ONE Group franchise owner recently shared:

“We stepped away from corporate greed, franchise fees and mediocre tools and systems for the most compassionate brand I found after meeting with 10 other companies.”

The Commission Compression Problem

Here’s the truth: when the market rebounds from this nearly four-year soft cycle, sellers will again experience multiple offers as interest rates fall. But instead of raising agent earnings, it will trigger the opposite - commission compression.

• Sellers will cut commissions offered to agents.
• Home prices may rise, but not nearly as fast as commissions are expected to fall.
• Research shows that thousands of brokerages are at risk of closing if commission rates dip by just another 0.5%.

Legacy split-model brokerages are built on fragile economics. Every percentage point matters to them, because they rely on taking a piece of every commission check to survive. When commissions shrink, so does their ability to operate.

By contrast, Realty ONE Group’s 100% commission model is resilient. Agents keep what they earn, and our system thrives regardless of market compression because we aren’t tied to split percentages, we’re tied to agent success.

Why Traditional Models Will Consolidate (and Collapse)

The writing is on the wall:

• Traditional “split shop” models cannot sustain another wave of commission pressure.
• A new wave of consolidation is inevitable, with legacy brands clinging together for survival rather than leading with innovation.
• Some, like Compass, are betting on controlling the market through private listings, a strategy that risks sidelining agents and limiting consumer choice.

This is not a future that benefits real estate professionals.

Sustainable Success, Not Corporate Buzz

While others chase headlines, we’re building legacies with a business model that is bold, proven, and built to last:

• 100% Family Owned: 100% in full control!
• 100% Commission: You earn it, you keep it. Create business freedom, reinvest in yourself, and build a real work/life balance.
• UNstoppable Branding and Marketing: A dynamic identity that cuts through the noise and attracts clients.
• Proprietary Business Coaching (ONE University): A commitment to professional growth at every stage of a career.
• Proprietary Tech That Works: Empowering agents with the freedom to build their business, their way.
• A Global Lifestyle Brand: Expanding across borders with a unifying culture connecting real estate professionals worldwide.

This isn’t just a brokerage. It’s an ecosystem where real estate professionals thrive today while preparing for tomorrow. It’s the UNbrokerage.

ONE Brand. ONE Vision. ONE Future.

The professionals at Realty ONE Group don’t have to wonder what tomorrow’s merger will mean for them. Instead, they can focus on serving their clients, growing their business, and creating a life they love knowing the brand they’ve partnered with will stand strong beside them.

Realty ONE Group is more than a brokerage. We are a lifestyle brand, a global community, and a future-focused business model redefining what it means to be in real estate.

Because while others are trading ownership and creating obstacles, we’re creating opportunity.

‍

Welcome to the Power of ONE 🖤 💛

‍‍