Let's address the elephant in the inbox: Real estate headlines are wild right now: Lawsuits. Commission confusion. Disruption. More lawsuits. The market’s up. The market’s down.
Honestly? We could all use less noise right now.
But here’s the truth: real estate is still being talked about because buying and selling homes is one of the most important careers for a professional and owning a home is still valued by all generations.
People still want homes. Families still grow. Life still happens. And summer? It's still prime time to make moves.
Whether you're searching for your perfect home, ready to sell and start fresh, or grinding it out as an agent who knows opportunity when you see it, here's your reminder: Take a step back. Take a deep breath. Stay laser-focused on what actually matters.
THE SUMMER MARKET IS STILL HOT (LITERALLY AND FIGURATIVELY)
There’s something about summer. The open houses feel more open, the neighborhoods feel more alive, curb appeal is on 10 and buyers are more emotionally ready. Sellers? They're more likely to pack up a home and start a new adventure, especially before school starts. This is the time for agents to tune out the noise and tune into opportunity.
What do we also know? Change is a constant. What matters is focusing on your business plan, working the strategies to meet your goals and showing up for your clients. So, let’s lean into the momentum of the season.
BUYERS, SELLERS AND AGENTS: HERE’S WHAT ACTUALLY MATTERS
- Buyers want clarity, confidence, and a guide they trust.
- Sellers want results, communication, and someone who doesn’t ghost them after the listing photos go up.
- Agents want to keep more of what they earn, grow their brand, and ride with a brokerage that has their back.
THE UNBROKERAGE VIBE HITS DIFFERENT
For over 20 years, Realty ONE Group has been UNShaken. We're not distracted. We're built for this. It’s why we’ve been named a Top Recession-Proof Franchise.
Our foundation rests on a positive mindset, genuine fairness, and UNbreakable ONEness, 100% commission, and a contagious culture that keeps bringing in more real estate agents who want to build their legacies. While others scramble to spin or bury legal headlines, we're out here helping our professionals close deals and change lives.
Because when the market shifts, the real ones don’t flinch, they evolve.
LET’S STAY FOCUSED AND FIRED UP
This summer, we’re doing what we do best:
- Empowering agents to earn more and keep more with our 100% commission model and helping them stay true to the business plans we helped them create.
- Coaching on all things strategies, technology, tools (yes, AI) and the elements of awesome client service.
- Encouraging everyone in our ONE Family to grab more market share, be focused and win!
So yes, the headlines are loud. But our mission is louder. Let the industry talk. We’ll be over here selling homes.
Ready to shake off the noise and focus on what matters? Let's make this summer count!
Realty ONE Group focuses on the real estate business success of our professionals and franchisee broker-owners. With industry-leading real estate coaching, technology, and our COOLTURE we help our real estate professionals reach their potential while they earn more. Reach out to learn more about how Realty ONE Group is the only UNbrokerage to help you!
