Choosing the Right Real Estate Brokerage for Your Business

Choosing the Right Real Estate Brokerage for Your Business

Choosing the right Real Estate Brokerage that aligns with your goals, aspirations, and the way you plan to operate your business is arguably ONE of the most crucial decisions you will make in this industry. Let’s walk you through a bird’s eye view of the process of starting a real estate brokerage. We’ll explore the different types of brokerages available and provide valuable insights into selecting the perfect fit for you and your business. (*fun fact* Black and Gold looks good on everyONE)

Let’s Start with the Basics - What is a Real Estate Brokerage?

A brokerage is a firm or company that employs licensed real estate agents to represent clients in real estate transactions. These brokerages facilitate the buying, selling, or renting of properties and often provide additional services such as property management and investment consultation.

Types of Real Estate Brokerages

  1. National Franchise Brokerages: These are well-established firms operating under a recognizable brand name like REALTY ONE GROUP! We offer extensive support, training, and marketing resources for agents, brokers, managers, and all real estate professionals.
  2. Boutique Brokerages: Boutique brokerages are smaller, independent firms that focus on personalized service and niche markets. While they may offer more flexibility and a close-knit community, they might have limited resources compared to larger franchises.
  3. Virtual Real Estate Brokerages: With advancements in technology, virtual brokerages operate entirely online, allowing agents to work remotely from anywhere. They provide flexibility and low overhead costs but may lack the traditional office support and networking opportunities.

What to Consider When Choosing Your Brokerage

  1. Business Goals Alignment: Ensure your short-term and long-term business goals align with the brokerage's objectives for growth and success.
  2. Brand Reputation: Consider the company's brand reputation and how it will reflect on your professional image. Research awards, recognition, and reviews, and make sure they are from reputable sources. 
  3. Commission Structure: Understand the commission structure offered by the brokerage and how it will impact your earnings. Compare common structures and negotiate if necessary. For example, Realty ONE Group is 100% commission, which lets agents keep more money on each transaction.
  4. Resources and Support: Evaluate the brokerage's resources and support, including technology, software, training, and recruiting assistance. Ensure they align with your ideas for success.
  5. Cultural Fit: Assess the brokerage's culture and values to determine if it aligns with your own. A supportive and inclusive environment can significantly impact your satisfaction and success. At Realty ONE Group, we don’t have culture…we have COOLTURE (cool+culture).

It’s Time to Schedule a Meeting

The best way to gauge if a brokerage is the right fit for you is to schedule a meeting or interview with a broker or agent. Ask questions about the features and structures that are important to you, and pay attention to the office environment and agent interactions during your visit.

The right brokerage is clearly part of creating a successful journey in real estate. At Realty ONE Group, we offer exclusive benefits for both franchisees and agents, including cutting-edge technology, comprehensive training, the latest education, and a supportive community. If you're ready to take your career to the next level, consider franchising with Realty ONE Group or joining one of our local teams as an agent. Contact us today to learn more and start your journey to success in real estate.


Realty ONE Group focuses on the real estate business success of our professionals and franchisee broker-owners. With industry-leading real estate coaching, technology, and our COOLTURE we help our real estate professionals reach their potential while they earn more. Reach out to learn more about how Realty ONE Group is the only UNbrokerage to help you!