It’s pretty wild to think about how quickly technology has advanced in such a short amount of time. The advances our society has made in tech has changed the way we communicate, work, and just live. Drone technology, while still a new technology, feels like it has been around for quite some time with how quickly change happens. We are now seeing drone photography and videography as a common way to get never-before-seen angles and birds-eye-views of just about anything, including real estate properties.
Let’s get a birds-eye-view (HAH! See what I did there) of drone usage in the real estate industry.
Qualities to look for in a drone
Do your research before making this purchase. There are certain features you’ll want in a drone to ensure that it will benefit your real estate business. Keep in mind the range, flight time, quality of camera, size, price, and other features like GPS.
What is the best drone for real estate photography?
First things first - drones are not cheap! They range from hundred to thousands of dollars, so it’s important to understand that this is an investment in your business and if used correctly, you’ll definitely see a return on your investment.
There are a number of different models that are suitable for real estate professionals looking to add an extra dynamic to their business. Let’s look at a few differents ones that work great for real estate photography/videography and won’t break the bank:
- DJI Mavic Mini - This drone is smaller than other drones, but don’t let the size fool you. It can be in flight for nearly 30 mins and has a range of nearly 2.5 miles. It is foldable and easy to transport. It also does not require FAA registration because of its size
- Hubsan Zino- This is a very traditional drone and known for its reliability. Ranging from about $350-450, the Zino has about 22 minutes of flight time and a range of 2.5 miles. It has a 4K camera which will easily capture beautiful photos and videos of your properties
- Parrat Anafi- A GPS based drone that has a range of 2.5 miles and flight time of around 25 minutes. The unique feature of this drone is the 4K camera placement at the front that allows it to rotate straight up and down unlike other drones.
Why drone photography is important in real estate
Drone photography and videography has become increasingly more popular in the industry. Real estate professionals across the globe have taken advantage of this new way to capture properties and market them like never before. With a drone, you are able to show your clients not only their new potential home, but also the neighborhood that it sits in. The parks and schools that are nearby. And in this post pandemic world, digital content is king. With a drone, you have the ability to send your photos or videos to your clients without them having to see it in person. You can also upload your content to social media, display your business, and gain credibility.
Finding a quality drone photographer
There is another option to all of this and that is hiring a professional drone photographer. This is also not a cheap investment, but an investment nonetheless. If you don’t want to deal with purchasing a drone and learning to fly it, totally understand. There are professionals out there that can get the job done for you. Reach out to your local network and find out or post a message on social media. You will be amazed at how many people can not only fly a drone, but capture beautiful images and videos.