Are You Giving AI Enough to Work With?

For years, winning online in real estate meant showing up on Google, stacking strong reviews and keeping your profiles current. All of that still matters, but consumers have picked up a new habit: they're asking AI who to work with, who knows their market and who has the experience and reputation to back it up. That shifts the question from whether people can find you to whether the information living online gives AI enough to understand who you are, what you do and why you're worth recommending.

Renowned recently put real data behind that question. Their AI Visibility Report analyzed 69 million AI bot requests to see how AI assistants actually interact with real estate content, and the headline won't surprise anyone who has built a business on reputation: a complete, current and credible presence wins. Reviews were one of the strongest signals, with agents who have 100+ reviews read 2.3 times more often than those with fewer than 50, and profiles with more recent reviews drawing greater AI activity. Claimed profiles mattered too, as claimed RateMyAgent profiles were accessed 27% more often than comparable unclaimed ones.

The finding worth underlining twice is that your reputation doesn't stop at your personal profile. Brokerage pages made up more than half of the real estate pages AI accessed and were viewed more than twice as often as individual agent profiles. AI is reading the company you keep, which means your reviews, profiles, brokerage affiliation and other credible sources all roll up into one picture of who you are. For Realty ONE Group professionals, RateMyAgent through Renowned is already part of your membership, so the tool to showcase verified reviews and strengthen your presence is sitting right there, ready to put to work.

You don't need to chase a magic number or outsmart an algorithm that will look different by next quarter. Keep your information current, make asking happy clients for genuine reviews a habit, and make sure your expertise shows up across every platform available to you. Then read Renowned's full AI Visibility Report to dig deeper into the data. AI search will keep evolving, but your reputation is the one variable you fully control, so start building the proof today.