Utilizing Technology to Advance Your Business

How to utilize technology to advance your business

As this past year’s pandemic has changed the way many of us do business, we have begun to rely heavily on technology in order for our businesses to succeed. With COVID-19 traveling restrictions and stay-at-home orders, technology has become of great importance allowing clients and agents to stay connected and work through deals without face-to-face interaction. Technology has moved to the forefront of the real estate industry and allowed agents to thrive during uncertain times. There are many ways in which agents can utilize the technology around them to keep their business not only afloat, but thriving.  

Host a Virtual Open House

Virtual open houses have become increasingly popular during the COVID-19 pandemic. As agents are unable to host open houses and give clients in-person house tours, virtual open houses allow clients to tour the home at their convenience and get a great idea of the space they are interested in. Agents are seeing increased engagement with virtual open houses leading to more exposure and an increased chance of success with their listings. There are also a greater number of leads coming from virtual open houses as prospective clients from out of state are able to tour a home without having to travel. 

Take Advantage of Your CRM

Client Relationship Management systems are one of the many essential tools an agent needs to make use of to thrive in this industry. CRMs have never been more important as many agents are still unable to meet with clients face to face. By creating an agent website, advertising listings regularly, and creating lead forms, all through a CRM, agents are gaining a significant amount of leads while simply working from their home office. CRM’s also allow agents to keep in touch with old and new clients by sending out automated emails, checking in on client needs, and gaining extra exposure with very little effort. 

What about Transaction Management Systems?

As the real estate transaction once relied heavily on paper, agents are now moving to online platforms that allow transactions to occur from practically anywhere. Through the use of e-signatures and online forms, agents have a secure way of closing deals one step at a time and keeping their clients in the loop. Agents using these cloud platforms are closing deals virtually and keeping their business flowing. 

Realty ONE Group Has Your Back

Looking for a brokerage that can provide you a suite of best-in-class tech tools to keep your business thriving? Realty ONE Group has your back. Realty ONE Group professionals are given all the technology and tools needed to succeed. For a small fee, agents have access to CRMs, their own websites, transaction management platforms, and other resources necessary to streamline your business. Realty ONE Group also offers a 100% commission model so you can be your own boss while achieving financial freedom.


To learn more about joining Realty ONE Group, visit here.