Valentine's Day Marketing Ideas for Real Estate Professionals
By Sierra Lipinkski / February 05, 2021
Valentine's Day is a special time of the year filled with friendships, love, and gifts. Valentine’s Day 2021 is quickly approaching, and it’s time to shower those you care about with love. That means you successful real estate agents out there!
With our highly-active housing market, you need to take every opportunity to stand out. Valentine's Day is a great time to enhance your brand awareness, boost your lead generation efforts and show your clients some love. How? No matter your budget, there are many ways to add a little love into your real estate marketing this Valentine’s Day.
Send Valentine’s Day real estate cards
A great way to market yourself and create happiness during Valentine’s Day is to send out Realty ONE Group-themed Valentine’s Day cards to your leads. When sending cards to your loved ONEs, be sure to include your past and present clients. Adding a personal touch such as a small hand-written note will make your potential clients feel important and valued. If you want them to remember what a great real estate agent you are, remind them how much they mean to you.
Hold a Valentine’s Day-themed contest on social media
Organize a contest on your social media channels as a way to incorporate the holiday into your digital real estate marketing. You could give away gift cards to a flower shop or favorite locally-owned restaurants or other typical Valentine’s Day gifts. Make sure you include information on how the winner will be picked. You can also promote your posts to reach a wider audience. This is a great way to create engagement on your social media platforms.
Add a romantic flair to your social media
Show your followers that your brand celebrates the holiday by using some of Realty ONE Group’s 2021 Valentine’s Day graphics (pictured below) as your social media’s profile or cover picture. This is likely to bring a big smile to your real estate leads and potential clients will be enticed into checking out what you have to offer. Another great way to ramp up your visibility across your social media platforms is to use some of Realty ONE Group’s like #WakeUpToWin #Unbrokerage #Coolture #ONEFamily #OpeningDoors #EveryONEWins
Spread the love through charity
Since Valentine’s Day is the holiday meant to spread love, one of the most fulfilling things you can do as a person and as a real estate agent is to spread the love to local charities. Show you care by donating to charity and encourage your clients and prospects to do the same by using our hashtag #ONEcares. Alternatively, you can join hands with your clients and donate together. Interacting with your clients while giving back will help build long-lasting relationships. Learn more about how you can give back to your local community by visiting the ONE Cares page.
Valentine’s Day is a great way to express love and gratitude to not only your loved ones but your past and current clients as well. Don’t just make plans for your sweetheart this year. Have a Valentine’s Day real estate marketing plan for your business. Use these Valentine’s Day 2021 marketing ideas to rise above the competition.