ONE Blog

I get asked this more than almost anything. People want to know what I actually look for in someONE who wants to build with us, and they usually expect me to open with sales volume and years in the business. I understand why. Those things are easy to measure and easy to talk about. But they have never been what moves me. What I look for is harder to fake and far more telling, and it tends to reveal itself in the quiet moments, long before any deal is on the table.