Building Your Sphere of Influence

Building Your Sphere of Influence

Make sure to check out this episode and more on Apple PodcastsSpotifyYouTube or wherever you find your podcasts.


Highly regarded Broker, Trainer, and Real Estate Coach from Realty ONE Group Experts in Chattanooga, TN (have you figured it out yet?), Dustin Sherlin is back and reentering the conversation to discuss how to build a successful sphere of influence. Dustin's first appearance was met with such enthusiasm and appreciation from our network that we knew we had to bring him back for another round. On this ONE, Dustin gives specific tools and tactics for expanding your network and leveraging relationships to drive your real estate business forward.

Let’s start with the importance of authenticity and consistent communication when it comes to building a sphere of influence. This episode gives specific strategies for connecting with potential clients and partners in a meaningful way, I promise. According to Dustin, anticipating results is not just about setting goals but understanding the dynamics of the market and the needs of your network. By maintaining regular contact and providing value through educational content and personalized interactions, real estate professionals anywhere and everywhere can build trust and loyalty, which are key to long-term success. 

So then, what’s Dustin’s ‘secret sauce’ (as Kathy likes to say)? Listen to or watch the episode! I can’t give everything away. I will say that in a market that is constantly shifting, Dustin emphasizes the importance of being proactive and open to new strategies, technologies, and education. Okay, I’ve said enough. This is just supposed to be a teaser. Check out the episode and let us know what you think!


Realty ONE Group focuses on the real estate business success of our professionals and franchisee broker-owners. With industry-leading real estate coaching, technology, and our COOLTURE we help our real estate professionals reach their potential while they earn more. Reach out to learn more about how Realty ONE Group is the only UNbrokerage to help you!