
How a 50-Country Promise Built a Real Estate Brand that is Changing the World
When I launched Realty ONE Group, there was a high probability it wouldn’t become the success I envisioned it. I knew the odds. I felt the pressure. But I also made a promise to myself, a goal that had nothing to do with business success, global expansion or financial security.
THE GOAL THAT CHANGED REALTY ONE GROUP’S TRAJECTORY
My goal? To visit 50 new countries by our 20-year anniversary. And I said to myself...
- It’s not “if things go well.”
- It’s not “if I have time.”
- It’s not “if the universe provides.”
I was all-in committed because like so many of you, I know it’s the only way to make things happen. Not committed only if the perfect scenarios presented themselves but, ONE hundred percent committed.
In April of this year, ONE month before our 20th anniversary and today as ONE of the fastest growing brands in real estate, I stepped off a plane in Japan - my 50th country! I was ready to celebrate my resolve and commitment, but that moment taught me something even greater, something I’ll never forget: If you want to achieve something big, you don’t always have to attack it head on.
STRETCH, EVOLVE AND NEVER GIVE UP
Yes, I had ONE big audacious goal but how I accomplished it was something different.
I wanted Realty ONE Group to be wildly successful because I built this brand on a 100%-commission concept through which real estate pros keep all their hard-earned money. I’ve always wanted the brand to expand to new markets so my hard-working friends could benefit from their success. As the brand expanded, now to all 50 states and nearly 30 countries, I realized I created a separate mission, a parallel pressure.
I made a personal promise to myself that translated in my relentless pursuit of also helping Realty ONE Group grow around the word. In essence, the. Personal promise forced me to grow, stretch, evolve, and NEVER give up.
Because when you set the right goal, ONE that pulls you into the future, you become UNstoppable!
This journey reminded me to:
- Always live in the present but look to the future
- Never get stuck – Think BIG as we say at Realty ONE Group
- Believe in yourself even if no one else does
- Choose all-in commitment over conditional effort
- Surround yourself with meaningful, driven people who lift you higher
- Achieve together, step up together, grow together — as ONE
And 20 years later we’re here.
We’re global, growing, Unbreakable and achieving goals all over the place. And to think… we’re just getting started!
By Kuba Jewgieniew - Founder of Realty ONE Group International
Realty ONE Group International is one of the fastest growing, modern, purpose-driven lifestyle brands in real estate whose ONE Purpose is to open doors across the globe – ONE home, ONE dream, ONE life at a time. The organization has rapidly grown to more than 20,000 real estate professionals in over 450 locations across nearly 30 countries and territories because of its proven business model, full-service brokerages, dynamic COOLTURE, superior business coaching through ONE University, outstanding support and its proprietary technology, ZONE. Realty ONE Group International has been named the number ONE real estate brand by Entrepreneur Magazine for three consecutive years and continues to surge ahead, opening doors, not only for its clients but for real estate professionals and franchise owners. To learn more, visit www.RealtyONEGroup.com.







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